Amber Dube is Senior Vice President & General Manager, Retail Division – SpinLife, the largest Direct to Consumer retailer of DME in the US, specializing in mobility equipment for both the aging and disabled populations.  Amber is responsible for leading the business through its next phase of growth by driving thoughtful business strategy and vision in line with its mission to improve customer’s lives through independent mobility.  She oversees all commercial and operational functions with full P&L accountability

Amber has more than 25 years of extensive global retail brand development and marketplace management experience with iconic brands such as Nike, Adidas, Under Armour, and Columbia Sportswear.  Amber led efforts to transform the retail landscape by creating dynamic retail experiences for customers throughout the world. She also developed and rolled out profitable retail programs to over 3,000 retail doors.

Prior to joining the team in January 2024, Amber was most recently Executive Vice President and CMO at Palmetto Moon, a southern lifestyle retail brand, where she oversaw and drove explosive growth through management of marketing, ecommerce, stores, training, visual merchandising, operations, and real estate.

Amber attended North Idaho College on a basketball scholarship with focus in Business Management.  Amber and her husband, Mark, live in Daniel Island, South Carolina and have four adult children. Amber & her husband are avid golfers, outdoor enthusiasts, love to travel, and play pickleball.  Amber is passionate about her volunteer work at local charities to support Breast Cancer Survivors and victims of Domestic Violence.